
THE
CRUSH
Twelve People, One Passion
​
Foodies have Top Chef, Chopped, and The Great British Baking Show, now wine lovers have a competitive reality series they can call their own.
​


The Crush is a feel-good, visually rich reality series blending craft, culture, and commerce. Twelve strangers from all walks of life chase the ultimate dream: to create and launch their own wine label nationwide. From harvest chaos to the cellar floor, contestants battle time, talent, and terroir in a high-stakes, character-driven competition set in the heart of California's wine country. The first season of My First Big Crush originally aired as "The Winemakers" on PBS.
​
Genre: How-to, competitive reality
Format: 6 one-hour episodes
Tone: Light, fun, cinematic friendly competition
Influences: The Great British Baking Show, Top Chef
Network: Streaming