Launch!
Docu-Drama Series
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LAUNCH! is a high-stakes docu-drama series that captures the journey of turning a restaurant dream into reality.
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If anything is good for pounding humility into you permanently, it's the restaurant business.
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- Anthony Bourdain
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It's a really hard business, it's a survival business.
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- Dominique Crenn
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If you're a person who says yes most of the time, you'll find yourself in the hotel business and the restaurant business.
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- Francis Ford Coppola
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LAUNCH!
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From high-design, concept-driven restaurants to modest, family-inspired eateries, LAUNCH! captures the entire journey of opening a restaurant—from initial concept to the stomach churning pressure of opening night. Each episode weaves together the drama of entrepreneurship with the artistry of design and culinary innovation, offering an inside look at the challenges, creativity, and excitement of bringing a new restaurant to life.
Each season of LAUNCH! follows the opening of two restaurants at opposite ends of the dinning spectrum. The series opens with the introduction of the key players: the visionary restaurateurs, the chefs, the families and the design team responsible for creating the restaurant's ambiance. The final episode builds to the crescendo of opening night, where all the preparation, passion, and hard work come to fruition. The series combines the thrill of a makeover show with the emotional depth and intimacy of character-driven reality TV. With beautiful visuals, heartfelt stories, and a ticking clock, Launch! draws us into the pulse-pounding drama of restaurant creation.
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Download Series Treatment:
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