Launch!
Docu-Drama Series | Branded Content
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LAUNCH! is a high-stakes docu-drama series that captures the journey of turning a restaurant dream into reality.
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If anything is good for pounding humility into you permanently, it's the restaurant business.
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- Anthony Bourdain
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It's a really hard business, it's a survival business.
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- Dominique Crenn
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If you're a person who says yes most of the time, you'll find yourself in the hotel business and the restaurant business.
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- Francis Ford Coppola
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From high-design, concept-driven restaurants to tripped out food trucks, pop-up kitchens and "the next big thing," LAUNCH! captures the entire journey of opening a restaurant—from initial concept to the stomach churning pressure of opening night. Each episode weaves together the drama of entrepreneurship with the artistry of design and culinary innovation, offering an inside look at the challenges, creativity, and excitement of bringing a new restaurant to life. Combining the thrill of a makeover show with the emotional depth and intimacy of character-driven reality TV, LAUNCH! draws us into the pulse-pounding drama of restaurant creation.​​